OTT Ads

Get the right message in front of the right person at the right time.

According to the National Telecommunications and Information Administration, “Americans are increasingly moving away from cable and satellite pay-TV services and opting to stream online video offerings.” Nowadays, consumers can access their favorite TV shows, live sporting events, and much more through streaming services. This switch is causing a rapid slash in traditional cable users. These consumers, or “cord-cutters,” present a new opportunity to bring digital content into their homes via OTT Ads.

OTT Ads Work by

Targeting physical addresses through GPS data to serve precise OTT Ads
Targeting users based on keywords, context, and other online behavior
Utilizing combinations of demographic variables to target the ideal audience
Ads are non-skippable, encouraging the audience to commit to the content they are consuming
Speak to an OTT Specialist
OTT Ads

Advertising Solutions

More and more consumers are making the switch from traditional cable subscriptions and signing up for streaming services. OTT Advertising has quickly become a marketing solution that all advertisers should consider including in their media mix. More than half of the U.S. uses some variation of OTT service across all ages and this stat will continue to grow significantly. Below are a few stats regarding OTT Advertising:

Consumers now have over 300 streaming video services to choose from
The average OTT user streams more than two hours of content per day
Millennials who subscribe to at least one OTT service watch more than twice as much OTT content as they do live TV
The US has over 820 million connected video devices
The average OTT user streams content across three devices and uses three different OTT services
61% of Americans own a smart TV, and 52% use OTT services
While streaming content, two out of every three people use a second device to look up information about a product or service they saw during that program

OTT Advertising Explained

The name OTT, short for over-the-top, stems from its ability to bypass traditional TV providers that control media distribution, which in turn allows advertisers the ability to reach their audiences directly. In addition, advertisers gain the freedom to control their advertising efforts by avoiding pre-planned buys and/or geographic limitations.

Why You Should Use OTT Advertising

Investing in OTT Advertising can be extremely beneficial to your marketing efforts. OTT Ads have the ability to meet a wide range of marketing and sales objectives. These Ads enable advertisers to scale their brands on a national level in a much more cost-effective manner in comparison to traditional forms of advertising. You’ll reach TV waters that are engaged with the content they’re viewing, making your advertising efforts worth the money spent.

Benefits of OTT Advertising

Precise targeting
Larger, more engaged audience segments
More cost-effective than traditional TV advertising
Ability to change and update creative content on the fly
Ads that are presented are non-skippable

Where Do OTT Ads Show?

Mobile devices
Personal computers
Smart TVs/Connected TVs
Gaming consoles
Streaming devices such as Roku, Amazon Fire Stick, Apple TV, and more!

Where Do OTT Ads Show?

OTT Ads

What You’ll Receive

Unlike your average digital marketing agency, our main focus is driving overall business growth for our clients. This will lead to more form fills, phone calls, sales, and email subscribers. We achieve this by matching the ads we create to users who fall within your target audience and demographic, allowing users to discover the product or services you have to offer them. We help to get your ad in front of the right person at the right time, every time.

Ad Creation

We leverage all ad types available within Google to determine what drives the highest conversion rates.

Certified Talent

Each specialist working on your account is Google Certified.

Campaign Performance

A dedicated specialist will optimize your account daily. This ensures that your account performance improves monthly.

Market Research

We take the time to understand your consumers and create custom campaigns that benefit your overall paid advertising efforts.

Tailored Research

No two clients are the same. We tailor our approach specific to your overall business goals.

Customized Landing Pages

Simple and effective designs. We create custom landing pages with the sole purpose of driving conversions.

Step 1

We’ll meet with you to better understand your business and what you wish to accomplish.

Step 2

We’ll craft an OTT marketing plan and forecast that will target users based on data segments that are relevant to your business, industry, and target audience.

Step 3

We’ll set up campaigns including ad creation, campaign/ad groups, topic & audience targeting, and location targeting. Additionally, we’ll create different variations of ads in order to test different lengths and ad copy in the video and analyze which one drives a higher view rate.

Step 4

We’ll push play on our campaigns.

Step 5

We’ll conduct ongoing A/B testing and optimizations.

Let’s Get Started!

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Ready to begin OTT Advertising?

We’re here to help.

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