Newsletters
In the world where there are over 3.7 billion email users, email newsletters are not a nice addition to your business—they’re a necessity. Email newsletters influence almost every facet of your business from boosting web traffic and visibility to building your brand and holding a high customer retention rate.
Digital Marketing.
Visibility.
A customized campaign strategy that is unique to your business to meet your needs.
Awareness.
81% of small and midsize businesses rely on email marketing as their primary acquisition channel.
Traffic.
The average email click rate across all industries is 2.62%.
Leads.
Email is 40x more effective at acquiring new customers than Facebook or Twitter.
Sales.
There is an average return of $44 for every $1 spent on email marketing.
What You’ll Recieve.
Initial Analysis.
Before kicking off your email newsletter campaign, we start by diving deep into your company, website, industry, and competitive landscape. By doing so, we can get an idea of who you are and identify different roads we can take.
Discovering Your Vision.
Ahead of crafting your email newsletter content, we want to learn more about your vision. We hop on a call to talk through this vision, discuss the email campaigns and content. During this time we will also discuss your involvement throughout the remainder of the process.
Working Out a Content Strategy.
Once we have a full understanding of your goals and a path established, we are that much closer to bringing your email newsletters to your customers’ inbox. We will take the insight gained on our discovery call to solidify your email newsletter content strategy.
Crafting Your Content.
From the email newsletter campaign content strategy we have established, we will create engaging, personal content for your customers.
Spreading Your Message.
Upon your review of the email newsletter, the emails will be sent to your email list from MailChimp. Your customers will have your newsletter in their inbox in no time!
Delivering Results.
We strive for results and transparency. That is why every month you’ll receive a Google Analytics report to your inbox to see the positive impact your email newsletters are making on your website.
Business Newsletter Package 1 – Campaign Setup.
MailChimp Account Creation/Migration.
If you do not have a MailChimp account, we will create one for you and migrate your email list into your new MailChimp account.
One (1) Email Template.
Design of one (1) email template that will be used for each of your monthly newsletters.
Email Capture Form on Client Website.
Addition of an email capture form on your website.
Business Newsletter Package 2 – Monthly Email.
One (1) Email Template.
Design of one (1) email template that will be used for each of your monthly newsletters.
Monthly Reporting.
Google Analytics will be sent directly to you on a monthly basis.
Business Newsletter | Add-Ons.
A/B Testing Campaign.
Test campaign effectiveness through A/B testing. Variables to be determined through further conversations.
Additional Email Template.
Design of one (1) email template and import of email template into MailChimp.
Custom Graphic/Infographic.
Custom graphic or infographic tailored to your brand created by our design team.
Data Validation.
Review provided email list and identify bad email addresses.
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Talk to a Specialist to Get Started
Marketing is complicated. Let’s start making it easier. Talk to a marketing specialist at Youtech today.
