Midwest Vision Partners

Email — Graphic Design — Social Ads — Social Media — PPC — SEO — Web Design

To promote national eye health, Midwest Vision Partners backs esteemed local ophthalmologists and optometrists. MVP helps revitalize these brands to reach patients in need of LASIK, cataract, and glaucoma treatment. With as many as 14 practices and 120 physicians, MVP provides world-class vision care.

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Goal.

Enhance and unify brand marketing efforts.

Previously, none of MVP’s brands used the same agency. The first thing they wanted to do was align the messaging across all their brands by working with a single, trusted marketing expert. This way, they could focus on bringing in more patients for their innovative services. In particular, they wanted to call out their premium cataract and LASIK treatment.

In addition, MVP needed a strong marketing strategy to not only build brand awareness with a consistent image, but also enhance the user experience and increase the number of conversions. Lucky for them, web development and lead generation is Youtech’s bread and butter.

The Plan.

Trusting Youtech to take on their brands was the easy part. We then rolled-up our sleeves to find the appropriate marketing strategy, including SEO, PPC, Email marketing and web design. Find out how we treated MVP to a tailor-made marketing plan so their leading doctors could get a fully stocked waiting room.

Email.

To capitalize on their existing client base, we ran sales, events, services, doctor spotlights, and other promotions as part of our email marketing strategy.

Social Media.

Events as well as LASIK, cataracts, and botox services are highlighted to be an information source for Facebook and Instagram users. We capitalized on them using social media.

Graphic Design.

We produce content in the blink of an eye for any practice location across each of the six brands. This includes direct mailers, flyers, signage, etc.

PPC.

LASIK, general (cataract), and branded campaigns were made to target patients searching for specific MVP treatment services.

Web Design.

So the website experience is at the same level as that of the patients, we led them through a complete website rebuild and optimized the other five.

Social Ads.

Three campaigns, LASIK, general (cataract), and branded were created to hone in on specific Facebook and Instagram audiences.

SEO.

High-traffic but low-conversion web pages were optimized to improve performance and properly funnel leads.

The Results.

11.80%

Increase in Conversation Rate.

50.35%

Increase in Leads.

113.11%

Decrease in CPA.

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