Kernel Season’s

PPC

Who says you should only enjoy popcorn one way? From dorm room concoction to #1 Best Popcorn Seasoning in America, Kernel Season’s offers a wide variety of gourmet popcorn seasonings, gluten-free, and made with natural ingredients. They’re currently available within over 15,000 stores and 3,000 theaters nationwide. From sweet to savory and cheesy to gooey greatness, Kernel Season’s has shaken up the way we enjoy popcorn with over 15 thrilling popcorn seasonings. Simply sprinkle them on your popcorn. Mix flavors for a unique tasting sensation, and share your delectable experience with family and friends.

Timeline

Monthly

Date Started

February 2020

Website

kernelseasons.com

GOAL.

Pop Into the Moment

Kernel Season’s goal was precise: They wanted to be ROI positive on their ads and have an overall e-commerce conversion rate of 2.4%. As an elite popcorn brand, they were looking for that extra touch to pop out from competitors.

Shakin’ Things Up Since 2012

Youtech knew all about shaking things up. We decided that the fastest method for reaching their targeted audience was through PPC.

PPC

PPC is one of the most effective advertising marketing models when it comes to generating higher ROI. This method allows you to specify who sees your ads and modify key changes in the optimization strategies to improve the Quality Score. Best of all, you only pay when someone performs an action on your ad, which makes this model the most profitable.

Explosive Results

Within a short period of time, Youtech was able to produce satisfying results. Kernel’s Seasons was popping with new customers, leaving competitors feeling a little salty. Let’s take a look at a few statistics since the month of March alone.

Average Cost per conversion dropped from $38.72 in February to $7.27, totaling to an

81.22%

decrease

Since March, there’s been a 392% increase in sessions, a 396% increase in new users, and a

297.6%

increase in total transactions year over year

Since March, the e-commerce conversion rate increased to 2.98%, surpassing Kernel Season’s goal of

2.4%

Conclusion

No matter how saturated your industry may seem, Youtech can find a precise entry point to streamline your brand and outshine competitors.

Corn-cered About Reaching Your Audience?

We Achieve Poppin’ Results

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