Influencer Marketing
Never underestimate the power of influence
Influencer Marketing has quickly become an integral part of branding and gaining a loyal following. People look to fashion influencers for outfit inspiration, YouTube videos for makeup tutorials, Instagram Fitness Influencers for workouts—the list goes on and on. This service is a great opportunity to share your brand with influencers who, in turn, can share with their followers and increase brand awareness on your behalf. Additionally, by partnering with influencers, you can establish an affiliate program that will help to encourage sales.
From crafting the perfect influencer strategy through performance tracking, we manage it every step of the way.
How We Can Help
Implement Goals
Create a Presence
We’ll Find the Talent
We utilize influencer marketing strategies and deep-rooted connection to find vetted, widespread talent.
What You’ll Receive
Our Process
Step 1 – Determine Influencer Strategy and Objectives
We’ll meet with you to gain a better understanding of your business, objectives, and goals with influencer marketing. This will help to unfold the target platforms and influencer types we will pursue. During this time, we will discuss product distribution. Our team will create a custom campaign strategy that includes projects broken down by platforms to target, types of influencers to target, and main objectives for each project.
Step 2 – Campaign and Project Creation
At this time, a campaign and project brief will be created and implemented into our influencer management platform. More questions may be revealed at this time in which your collaboration may be warranted.
Step 3 – Influencer Identification and Outreach
From here, we figure out who best matches your brand and has followers in your targeted audience. We validate the influencer’s followers and ensure that they have a low fake following percentage. If the influencer is a good match for our project, we will reach out, foster communication, and negotiate terms with the influencer.
Step 4 – Campaign Activation
Once we have matched the perfect match, we arrange for the product to be delivered to the influencer, as previously agreed upon during the initial influencer strategy meeting. We review drafts of the influencer’s content to ensure it aligns with the brand’s aesthetic and messaging before it is published. Once the content has been posted, we continue to communicate with and maintain a relationship with the influencer.
Step 5 – Performance Tracking
Once the content has been posted, we will complete a review of engagement, reach, sentiment of comments, and more. We use the information gathered to plan future campaigns based on the most successful activations. We identify key influencers to consider for future campaigns, or further, to be a brand ambassador.
