Don’t Just Reach Your Audience: Convert Them.
As search engines like Google advance in giving users exactly what they’re looking for at the moment they’re looking for it, ads on these platforms follow suit. The ability for advertisers to display their products at the top of the search engine results page (SERP) makes Google Shopping ads one of the most effective forms of paid advertising.
That’s where Youtech comes in. Our marketing agency takes the time to understand your business and produce results. We know exactly how to customize shopping ads that not only grasp the attention of your audience but also convert them, time after time.
Google Premier Partner
Only select agencies become Google Premier Partners. Youtech happens to be one of them.
To become a Google Premier Partner, it takes more than just knowledge. Our agency has shown outstanding results for our clients over an extended period of time, proudly earning Google Premiere Partner Status.
For E-Commerce businesses, Google Shopping Ads effectively reach users based on their shopping intent. In other words, Google Shopping Ads allow advertisers to showcase their products to users already seeking out that given product. Let’s take a look at a few stats about shopping ads.
Benefits of Shopping Ads
Increase the number of qualified clicks to your site by featuring product information directly in your ads. This helps users make informed purchasing decisions, which increases the chances of a shopper completing a purchase on your site.
Seamless Campaign Management
Unlike keywords that trigger search campaigns, Google Shopping links to a Merchant Center account and uses an API from your E-Commerce website. This feed pulls in product data and shows your ads on relevant searches.
Data Collection & Reporting
Google allows advertisers to see full in-depth reporting on their Google Shopping campaigns. Google’s interface provides the ability to drill down to specific product SKUs and evaluate the profitability from paid efforts.
Types of Shopping Ads
Some shopping ads direct consumers to purchase online right away. These are the most common. Other variations can direct users to the nearest store for pickup. These are commonly used in the CPG industry, among others. As shopping ads continue to grow more sophisticated, additional campaign goals are becoming commonplace. A few of these are outlined below.
Smart Shopping Ads
Showcase your products through both shopping and display ads. This type of campaign uses automated ad placement and bidding to optimize performance and increase revenue. Smart Shopping campaigns promote products from a product feed across a variety of Google networks including search, display, and YouTube.
Showcase Shopping Ads
Group together a selection of related products and display them in one ad. This type of ad helps users decide where to buy when they search for more general terms, not a specific product.
Local Inventory Ads
Showcase your products and information on nearby retailers that carry your product. When a user clicks your ad, they land on a local storefront page where they can view in-store inventory, get store hours, and find directions to the location.
What You’ll Receive
Our main focus typically centers on driving conversions. With shopping ads, this is typically defined as an online purchase, though it can extend to form fills, phone calls, or email subscribers. We achieve this by matching the ads we create with custom branded landing pages that convert, provide a seamless user experience, and outclass the competition.
We leverage all ad types available with Google to determine which drives the highest conversion rates.
Google Certified Talent
Every Youtech team member is Google Certified.
A dedicated specialist will be in your ad account on a daily basis. While it’s not necessarily a good idea to make changes every day, we do perform daily check-ins to ensure your account performance improves over the long term.
We take the time to understand your consumers to align our overall paid efforts.
No two clients are the same. We tailor our approach to your overall business goals.
Custom Goal-Driven Landing Pages
A simple design is an effective design. We create custom landing pages with the sole purpose of driving conversions.
Arrange an initial meeting with you to better understand your business and what you want to accomplish.
Craft a shopping ad plan that targets users based on products relevant to your business and industry.
Set up campaigns including Merchant Center, API integrations, campaigns/ad groups, location targeting, and goal tracking.
Push play on our campaigns.
Perform ongoing A/B testing and optimizations. Each day of the week, a dedicated specialist will focus on certain aspects of your campaign to increase performance over time.
Google Shopping Ads
Local SEO is the process of optimizing your online presence to attract and increase more business from relevant local searches. Local SEO is perfect for both Large, medium, and small businesses looking to boost their appearance on Maps and “near me” searches. There are many different local optimization techniques used in all markets such as Google My Business and Bing Places to increase the chances to show for relevant local searches.