Google Grant

Spread the Word of Your Cause

As search engines like Google advance in giving users exactly what they’re looking for at the moment they’re looking for it, ads on these platforms follow suit. Whether you are familiar with Google advertising or not, Google Ad Grants make it easier to generate awareness for your non-profit and spread the word of your cause.

Being a nonprofit organization has its obstacles, starting with getting the word out. Google Ad Grants consistently drive the engaged and valuable traffic for nonprofits—without costing you any additional budget. As long as you’re a certified 501(c)(3) organization, Google will pay up to $10,000/mo of your advertising budget. Our marketing agency delivers a seamless landing page experience and campaign management, making sure your campaigns meet the ongoing performance parameters for the program. With the two, your nonprofit can attract donors, raise awareness, and recruit volunteers necessary to meet your mission and beyond.

Google Premier Partner

Only select agencies become Google Premier Partners. Youtech happens to be one of them.

To become a Google Premier Partner, it takes more than just knowledge. Our agency has shown outstanding results for our clients over an extended period of time, proudly earning Google Premiere Partner Status.

Search Ads

Google Search

google analytics

Google Analytics

google shopping

Google Shopping

google display ads

Display Ads

video advertising

Video Advertising

mobile campaigns

Mobile Campaigns

Talk to a Google Ad Grant Strategist

Google Ad Grant Program

The Google Ad Grant Program provides nonprofits that fit certain criteria and follow grant policies the opportunity to advertise on Google Ads at no cost to their organization. The program provides qualified organizations $10,000 per month in Google ad spend to promote their mission. Below are a few benefits this program offers:

Reach new advocates for your cause
Increase awareness and drive traffic to your site
Track donations, newsletter signups, and volunteer registrations
Bid on branded & non-branded keywords
Control your own message & ad copy

Guidelines for Google Grants (We take care of all of these):

Ads must be entirely text-based (no display or video)
No single-word keywords permitted
No overly generic keywords permitted
No keywords with a quality score of 1 or 2 permitted
Must maintain a 5% click-through rate (CTR) each month
Must have valid conversion tracking, if applicable
Accounts must be structured in a certain manner
You’ll receive $10,000 each month which cannot be carried over

To be eligible for Google Grants, a non-profit organization must:

Hold current and valid charity status
Acknowledge & agree to Google’s Grant required certifications
Have a functioning website that provides users with adequate information about your non-profit

What You’ll Receive

Our main focus typically centers on driving conversions. This will lead to more form fills, phone calls, volunteer registrations, or email subscribers. We achieve this by matching the ads we create with custom branded landing pages that convert, provide a seamless user experience, and outclass the competition.

Ad Creation

We leverage all ad types available with Google Grants to determine which drives the highest conversion rates.

Google Certified Talent

Every Youtech team member is Google Certified.

Campaign Performance

A dedicated specialist will be in your ad account on a daily basis. While it’s not necessarily a good idea to make changes every day, we do perform daily check-ins to ensure your account performance improves over the long term.

Market Research

We take the time to understand your consumers to align our overall efforts.

Tailored Research

No two clients are the same. We tailor our approach to your overall business goals.

Custom Goal-Driven Landing Pages

A simple design is an effective design. We create custom landing pages with the sole purpose of driving conversions.

Our Process

Step 1

Arrange an initial meeting with you to better understand your business and see if you’re eligible

Step 2

Guide you through the application process

Step 3

Enroll in Google Ad Grants

Step 4

Create account including ad creation & extensions, campaigns/ad groups, keyword targeting, call tracking, location targeting, and goal tracking

Step 5

Perform ongoing A/B testing and optimizations. Each day of the week a dedicated specialist will be focusing on certain aspects of your campaign to increase performance over time

Who We Work With

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Let’s Get Started

Less talk, more action.