We Take The Time To Understand Your Business & Produce Results
As search engines like Google become better and better at giving the user exactly what they’re looking for at the moment they’re looking for it, ads on these platforms are following suit. With extensive data segments & audience targeting, great Gmail ads are often one of the most effective ways of reaching users through email advertising.
Gmail ads are interactive ads that show in the Promotions and Social tabs of your inbox. When you click one of these ads, it has the ability to expand—just like an email. The expanded ads can include images, video, or embedded forms. Gmail ads help you connect with potential customers in all stages of the buying process in a more personal format. As a Google Premier Partner, Youtech has the experience to create an effective Gmail campaign to target both new and existing customers.
Google Premier Partner
Only select agencies become Google Premier Partners. Youtech happens to be one of them.
To become a Google Premier Partner, it takes more than just knowledge. Our agency has shown outstanding results for our clients over an extended period of time, proudly earning Google Premiere Partner Status.
Learn More About Gmail Ads
Gmail ads are one of the most effective ways to reach users based on their intent. Gmail ads are ads that show in the Promotions tab of a user’s inbox. These ads can be expandable when clicked, similar to opening an email. The expanded ad can include images, videos, or embedded forms. These types of ads are a great way to connect with potential customers in a more personal way and increase brand awareness. Below are a few stats around Gmail advertising:
How it Works
Gmail ads show first in its collapsed form. When a user clicks on the ad they are either brought to the advertisers landing page or the email expands into a normal email and can be utilized in multiple ways to achieve a specific goal, for example, form fills.
Depending on the layout of your Gmail ad, users can interact in different ways. They can play a vide, fill out a form, click to your website, click to call or go to the app marketplace.
An advertiser isn’t charged when someone interacts with the ad. You are only charged when a user initially opens the email.Talk to an Advertising Specialist
This allows advertisers to target people based on their interest in certain words or phrases relevant to your business or industry.
This allows advertisers to target users based on the audiences they have created in Google Analytics, for example, remarketing to users who have come to your site but have not completed a conversion like a form fill or purchase.
Custom Intent Targeting
This allows Google to find users who match certain criteria you determine. Google looks at a user’s recent online activity like web searches, browser history, and more, then matches your ads to these users. When creating custom intent audiences, you input certain URLs and keywords that you know your target audience will be interested in.
Life Event Targeting
This allows advertisers to target users who are in the midst of major events in their life (like moving, getting married, or graduating) and deliver them an ad relevant to their current milestone.
What You’ll Receive
Call it the perfect match. Universal App Campaigns place your app right in front of people who would love it. All you need is an excellent ad design that gets your audience to convert. With Youtech, we take the time to understand your business. Our team works closely with you to devise a strategic campaign and stunning visuals that will have people downloading your app in no time.
We leverage all ad types available with Google to determine which drives the highest conversion rates.
Google Certified Talent
Every Youtech team member is Google Certified.
A dedicated specialist will be in your ad account on a daily basis. While it’s not necessarily a good idea to make changes every day, we do perform daily check-ins to ensure your account performance improves over the long term.
We take the time to understand your consumers to align our overall paid efforts.
No two clients are the same. We tailor our approach to your overall business goals.
Custom Goal-Driven Landing Pages
A simple design is an effective design. We create custom landing pages with the sole purpose of driving conversions.
We set up an initial meeting to gain a better understanding of what you want to accomplish and get to know your business better.
We craft a unique Gmail marketing plan that will target users based on keywords and audience targeting relevant to your business & industry.
We set up campaigns including landing pages, ads, campaigns/ad groups, keyword targeting, call tracking, location targeting, and goal tracking.
We push play on our campaigns!
We conduct ongoing A/B testing and optimizations. Each day of the week a dedicated specialist will be focusing on certain aspects of your campaign to increase performance over time.