Florida Academy

SEO — PPC — OTT— Content Marketing

Florida Academy is a nationally accredited institution offering hands-on programs for careers in beauty, wellness, and trade. Since its inception, Florida Academy has earned widespread recognition due to innovative programs, quality curriculum, and post-graduate employment statistics. Through flexible schedules and experienced instructors, Florida Academy aims to provide education programs designed to meet the needs of students launching new careers in today’s job market.

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The Goal.

Improve customer experience and encourage enrollment.

Like most educational institutions, Florida Academy wanted to increase website traffic and generate leads that would ultimately lead to enrollment. This would require a series of strategies specifically geared towards target demographics interested in a trade or specialty career.

First, we needed to make their website user-friendly, create an attractive web design with engaging CTAs. Then we got to work on the marketing strategy and lead generation.

The Plan.

We hit the ground running with a plan to revamp their marketing. They needed an ultra-specific and effective way to market diverse trade programs and affordable schooling to local residents. Florida Academy needed a major overhaul—and we didn’t disappoint.

Content Marketing.

Utilizing proven methods that generate the best results, we created a marketing strategy tailored to the goals of each program offered at Florida Academy. These adjustments—which included videography, monthly blogs, and social media campaigns—made a significant impact on their website and on-page optimization.

SEO.

They wanted greater visibility so we offered a Premium SEO package designed to increase organic traffic through citation building, higher rankings, site optimization, and a whole lot more.

Localization
Monthly analytics reports
Extensive competitor research & monitoring
Link-building + off-page optimization

PPC & Advertising.

Pay-per-click ads remain among the top strategies to increase brand awareness and generate results. Youtech strategists got to work crafting a comprehensive plan for each program:

Keyword match-type
Audience targeting
Programmatic OTT marketing
Conversion optimization

The Results.

60%

YoY Increase In Website Traffic.

257%

YoY Increase In Goal Completions.

13.9%

Google Ad Increase.

9.7%

CPA Decreased.

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