SEO — PPC — OTT— Content Marketing
Florida Academy is a nationally accredited institution offering hands-on programs for careers in beauty, wellness, and trade. Since its inception, Florida Academy has earned widespread recognition due to innovative programs, quality curriculum, and post-graduate employment statistics. Through flexible schedules and experienced instructors, Florida Academy aims to provide education programs designed to meet the needs of students launching new careers in today’s job market.
Improve customer experience and encourage enrollment.
Like most educational institutions, Florida Academy wanted to increase website traffic and generate leads that would ultimately lead to enrollment. This would require a series of strategies specifically geared towards target demographics interested in a trade or specialty career. First, we made their website user-friendly, then we got to work on marketing.
We hit the ground running with a plan to revamp their marketing. They needed an ultra-specific and effective way to market diverse trade programs and affordable schooling to local residents. Florida Academy needed a major overhaul—and we didn’t disappoint.
Utilizing proven methods that generate the best results, we created a marketing strategy tailored to the goals of each program offered at Florida Academy. These adjustments—which included videography, monthly blogs, and social media campaigns—made a significant impact on their website and on-page optimization.
They wanted greater visibility so we offered a Premium SEO packaged designed to drive clicks through citation building, higher rankings, site optimization, and a whole lot more.
PPC & Advertising.
Pay-per-click ads remain among the top strategies to increase brand awareness and generate results. Youtech strategists got to work crafting a comprehensive plan for each program:
YoY Increase In Website Traffic.
YoY Increase In Goal Completions.
Google Ad Increase.