ePoolSupply

Web DesignSEOPPC

ePoolSupply is an e-commerce pool supply retailer based in Phoenix, Arizona. For over 25 years, this family-owned business has provided unmatched pool services and retail pool supplies nationwide. In fact, ePoolSupply is among the top-selling businesses for pools and spas on Amazon.

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Goal.

Make a splash with eCommerce and digital marketing.

ePoolSupply came to Youtech with a few goals in mind. For starters, they wanted to develop an intuitive, direct-to-consumer eCommerce platform. Through this reestablished website, consumers would navigate through a user-friendly platform and purchase pool equipment with ease.

Then, they wanted a cost-effective way to optimize sales through higher search ranking and targeted digital ads. Thankfully, digital marketing optimizations are Youtech’s daily grind.

The Plan.

Our web developers created a final product that blew ePoolSupply away. In no time, they saw an increase in organic traffic and sales. Meanwhile, the SEO and PPC teams were establishing a plan where ePoolSupply products and services could stand out in the ultra-saturated pool industry. Here’s what our digital marketing strategy looked like.

SEO.

Through high-quality content and a structured backlinking plan, Youtech increased ePoolSupply’s page authority. Then our specialists launched a series of successful campaigns that captured the attention of consumers nationwide and sent their keyword ranking and organic traffic into the stratosphere.

PPC

With limited products in stock due to the pandemic, we had to pivot. Despite this setback, we persevered. After extensive research, we implemented a strategic campaign that used Google Shopping ads to outrank their top competitors, produce higher quality scores, improve ad relevancy, and reduce wasted spend.

The Results.

ePoolSupply has been a Youtech client for over four years. In that time, we’ve helped scale their once small business into a national retailer.

5% YoY

Increase in Conversation Rate.

59% YoY

Increase in Organic Traffic.

33% YoY

Increase in Paid Search Transactions.

7% YoY

Increase in Organic Search Transactions.

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