Grade Your Marketing Agency on These 8 Qualities

It’s that time: the time in your company’s life to find a new marketing agency. As you sit down with your colleagues to discuss what your next move is, questions, no doubt, pop up: Do you know what to look for? Do you know what you’re not looking for? True, it’s easier to identify what you don’t want if you’ve

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Step-By-Step Guide To Create An SEO Ranking Blog Post

There are so many different methods that marketing companies and SEO experts suggest to help increase the amount of traffic to your site and increase conversions. But as you read all the suggestions from hundreds of forums, websites, podcasts, and so on, you soon realize you are being fed the same answer repeatedly in a different format. What’s one of

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OK Google, ‘What’s the Future of Search Advertising?’

The Future of Search Advertising This year, an estimated 60% of all retail sales will involve the internet. A few years ago, this number might have jumped out at us a little more than it does now. With Amazon firmly entrenched as the top dog and relative newcomers like Alibaba bursting onto the scene, it’s not easy for small businesses

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Blog Not Generating Any Leads? Try This.

Why do businesses use blogs? I could sit here and tell you that I just really feel like educating the masses and unleashing my torrential downpour of ideas to better the public. I could tell you my one-liner when people are bugging me – that I just “like to write.” Heck, I could tell you that this is therapy, and

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5 Ways to Grow Your Social Media Profiles Organically

5 Ways to Grow Your Social Media Profiles Organically Do you want to grow your social media profiles organically?  Do you want to massively increase organic traffic to your website?  Would you like to establish yourself as the ‘go-to-expert’ in your niche and business among colleagues and potential clients or patients? Well, if you said yes to the above questions

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Website Wednesday: The Benefits of Content Marketing

The best marketing doesn’t feel like marketing. Content marketing has been a hot topic for a few years now. You hear the phrases everywhere: “Content is king,” “Be the best answer,” “Treat your content like a product,” blah, blah, blah. By now, you’ve either fully embraced the concept, or you’re still hitching a ride on the denial bus. If you’re

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4 of the Best Social Media Management Tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Instagram, Google+ and LinkedIn is a necessity these days for any business. But what kind of marketing software, dashboards, and

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5 Social Media Mistakes to Avoid on Facebook

Among the many tasks social media managers face, learning how to navigate the ever-changing world of Facebook and avoid costly social media mistakes is one of them. To put it plainly, there is much anxiety surrounding the do’s and don’ts of social media, especially when it comes to what social media managers should do. In light of the recent changes to

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How Much Is Each Twitter Follower Worth to Your Company?

Likes, tweets, shares and pins are some of the most common elements of our daily routine; what we don’t see is all the efforts that stand behind them, with marketing professionals carefully assessing their worth and trying to make them work in favor of the brands they’re promoting. But as they gain more ground, new ways of interpreting this large

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