Branding

Have Good Looks and a Good Personality

Successful branding is how people will recognize you. It’s not just about how you look, but also how you sound and make people feel.

Logos: Logos are a key aspect in a brand’s visual identity and can leave an imprint in customer’s minds when done strategically and creatively.

Colors: Colors play a psychological role. Every color has an underlying meaning and sentiment. Red can make customers feel ignited, while yellow can generate happiness.

Typography: The right type will blend cohesively with your design choices and remain consistent through all branding assets including voice and messaging. Don’t worry, we never use Comic Sans.

Speak With a Branding Specialist

Branding That Will Turn Heads

Did you know…

86% of consumers say that authenticity is a key factor in deciding what brand they like and support
81% of consumers say that they need to trust the brand in order to purchase from them
Brand recognition increases by 80% when brands use a signature color
33% increase in revenue when a brand is consistently presented
66% of consumers think transparency is one of the most attractive brand qualities
64% of consumers around the world said that they would buy from/boycott a brand based on its position on a political or social issue
73% of consumers cite customer experience as an important factor when making purchases
77% of consumers buy from brands that share the same values as them
79% of people say that user-generated content impacts their purchasing decisions

What You’ll Receive

Logo Creation

Creation of a new logo including iconography, typography, and imagery

Brand Guidelines

A bible that outlines how your brand should be used across all platforms—digital, print, video, and social

Typeface Foundation

Discover the typeface for you to be used throughout the entire brand. This includes both print and digital typefaces

Color Foundation

A combination of colors that will make up your brand and where they are used

Brand Voice

The tone in which your brand is read and received. Is it playful, laid-back, serious, or educational

Mission Statement

A formal summary of the goals and values of a company, organization, or individual

Vision Statement

A declaration of an organization’s objectives that is intended to guide internal decision-making

Market Research

We conduct research into your competitors and marketplace to capitalize on what will work best for your brand

Our Process

Step 1: Identification

We begin by asking you basic questions: What are you trying to achieve? What challenges are you currently facing? What are your future goals? With this information, we are able to accurately prepare research needed to get you where you want to go.

Step 2: Research

We perform a SWOT and PESTEL analysis of your existing brand and locate areas for improvement. We also conduct consumer and internal surveys to get honest feedback about your company. We will compare this with the industry to help close the gap.

Step 3: Exploration

We will begin exploring different elements that support the research we have conducted. This includes mood boards, design elements, target audience creation, and story development.

Step 4: Creation

We will present a few options that our team created based on the information provided and researched. You will have the opportunity to review each option and provide feedback for revisions.

Step 5: Implementation

We begin by asking you basic questions: What are you trying to achieve? What challenges are you currently facing? What are your future goals? With this information, we are able to accurately prepare research needed to get you where you want to go.

Let’s Get Started!

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Let Us Amplify Your Brand

Look good, play good

Let's Go
Youtech.