Branding

Successful branding is how people will recognize you. It’s not just about how you look, but also how you sound and make people feel.

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What You’ll Receive.

Logo Creation.

Creation of a new logo including iconography, typography, and imagery.

Brand Guidelines.

A bible that outlines how your brand should be used across all platforms—digital, print, video, and social.

Typeface Foundation

Discover the typeface for you to be used throughout the entire brand. This includes both print and digital typefaces.

Color Foundation.

A combination of colors that will make up your brand and where they are used.

Brand Voice.

The tone in which your brand is read and received. Is it playful, laid-back, serious, or educational.

Mission Statement.

A formal summary of the goals and values of a company, organization, or individual.

Vision Statement.

A declaration of an organization’s objectives that is intended to guide internal decision-making.

Market Research.

We conduct research into your competitors and marketplace to capitalize on what will work best for your brand.

Our Process.

Identification.

We begin by asking you basic questions: What are you trying to achieve? What challenges are you currently facing? What are your future goals? With this information, we are able to accurately prepare research needed to get you where you want to go.

Research.

We perform a SWOT and PESTEL analysis of your existing brand and locate areas for improvement. We also conduct consumer and internal surveys to get honest feedback about your company. We will compare this with the industry to help close the gap.

Exploration.

We will begin exploring different elements that support the research we have conducted. This includes mood boards, design elements, target audience creation, and story development.

Creation.

We will present a few options that our team created based on the information provided and researched. You will have the opportunity to review each option and provide feedback for revisions.

Implementation.

We begin by asking you basic questions: What are you trying to achieve? What challenges are you currently facing? What are your future goals? With this information, we are able to accurately prepare research needed to get you where you want to go.

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