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We bring you all the latest news, videos, and gossip in the marketing industry. Sometimes we just like to have a little fun and update you on what is going on in our world on a day-to-day basis. Make sure you are coming back frequently to check out all the new information to stay up to date.

HVAC SEO Tips: 5 Ways to Rank on the First Page of Google

Although traditional types of campaigns such as newspaper advertisements and billboards can be effective, it’s time to transition your marketing efforts to the 21st century. A countless number of companies in the HVAC industry are adopting new types of marketing mediums including Search Engine Optimization (SEO), Social Media, and Pay-Per-Click Advertising (PPC). When a homeowner’s air conditioner fails in the middle of the summer, the first thing they do

What You Need to Know About Acquisitions (We Just Went Through One!)

Episode Highlights: 1:18 – The Benefits of the Norton Norris Acquisition  3:03 – Why Now’s the Time to Invest Amid Pandemic  4:28 – Looking Back at Humble Beginnings  6:45 – Advice for Entrepreneurship  7:08 – Surround Yourself With Good People 7:57

The World Is Made of Language: A Deep Dive into Consumer Research 

A Deep Dive into Consumer Research When we say the world is made of language, our minds inherently think of our own cultures: Spanish, English, French, Italian, Portuguese, etc. If I were to ask one of our senior developers what languages they speak, they’d probably say HTML, CSS, Java, Python, C, and more.  If you’re a developer, you probably perceive the term “language” as

3 Reasons Why Sports Influencer Marketing is So Effective

Do you need sports marketing?  0:55 – About Hochberg Sports Marketing 1:14 – The Value of Niche Athletes 6:05 – Sports Influencer Marketing for Grey-Area Companies 8:05 – Fostering an Authentic Partnership 10:50 – Who is Athlete Marketing for?

Youtalk: A Candid Conversation with Rand Fishkin

What It Takes to Be a Successful Entrepreneur A Candid Convo on Entrepreneurship, Google Monopoly, TikTok’s Demise, & Why Uncomfortable Truths Are Your Best Selling Point Episode Highlights: 0:35 – The Positive & Negatives of Entrepreneurship 1:13 – Why Uncomfortable Truths Are Your Best Selling Point 5:15 – Sparktoro & Consumer Influencer Marketing 6:45 – Google Monopolization & The Future of SEO 10:44

5 Reasons Why You Absolutely Need a CRM

5 reasons why you absolutely need a CRM to improve your customer relationships  As your business grows, you may start to wonder if a CRM (customer relationship management) is right for you. Well, let’s see.  Has a sales rep ever left your company? Have you ever had an unsatisfied customer? Or maybe even a happy one? Any long term accounts? Incidents? If you

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