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We bring you all the latest news, videos, and gossip in the marketing industry. Sometimes we just like to have a little fun and update you on what is going on in our world on a day-to-day basis. Make sure you are coming back frequently to check out all the new information to stay up to date.

The World Is Made of Language: A Deep Dive into Consumer Research 

A Deep Dive into Consumer Research When we say the world is made of language, our minds inherently think of our own cultures: Spanish, English, French, Italian, Portuguese, etc. If I were to ask one of our senior developers what languages they speak, they’d probably say HTML, CSS, Java, Python, C, and more.  If you’re a developer, you probably perceive the term “language” as

3 Reasons Why Sports Influencer Marketing is So Effective

Do you need sports marketing?  0:55 – About Hochberg Sports Marketing 1:14 – The Value of Niche Athletes 6:05 – Sports Influencer Marketing for Grey-Area Companies 8:05 – Fostering an Authentic Partnership 10:50 – Who is Athlete Marketing for?

Youtalk: A Candid Conversation with Rand Fishkin

What It Takes to Be a Successful Entrepreneur A Candid Convo on Entrepreneurship, Google Monopoly, TikTok’s Demise, & Why Uncomfortable Truths Are Your Best Selling Point Episode Highlights: 0:35 – The Positive & Negatives of Entrepreneurship 1:13 – Why Uncomfortable Truths Are Your Best Selling Point 5:15 – Sparktoro & Consumer Influencer Marketing 6:45 – Google Monopolization & The Future of SEO 10:44

5 Reasons Why You Absolutely Need a CRM

5 reasons why you absolutely need a CRM to improve your customer relationships  As your business grows, you may start to wonder if a CRM (customer relationship management) is right for you. Well, let’s see.  Has a sales rep ever left your company? Have you ever had an unsatisfied customer? Or maybe even a happy one? Any long term accounts? Incidents? If you

5 Ways to Improve Communication in The Workplace & Everyday Conversation

Every day, we communicate. Whether it’s asking your spouse if they’ve seen the car keys or debriefing with your work team about an uncompleted task, we’re constantly putting our communication skills to the test. But just how effectively are we communicating?   Communication is the backbone of society. It’s the number #1 skillset employers look for in employees, the secret ingredient to successful

Marketing Post COVID-19

Discover how industries are reshaping the way they market during and after COVID-19  mar·ket·ing /ˈmärkədiNG/   The action of promoting and advertising products or services.   In the midst of a global pandemic, the term “Marketing” is slowly transforming into a new meaning. As some industries skyrocket in demand, while others decline, marketers everywhere are taking the moment to ask: What

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