Advertise Your Amazon Business
Amazon has become the largest online retailer, transforming the way we shop. To add to its global success, this retail revolution now takes an even more ambitious dive into digital advertising. As a result, the company has achieved fast-growing advertising revenue.
If you’re considering advertising your business on Amazon, well, now’s the time. Amazon advertising allows businesses to reach and engage with shoppers at all stages of their buying journey—from awareness to purchase. Much like Google Ads, Amazon helps your business get discovered. Even better, this worldwide market allows you to reach buyers, not just viewers, and gives you the opportunity to maximize global reach.
Our entire Amazon Ads team is certified. We have taken all of Amazon’s official courses and passed all of its tests in accordance with best practices on its platform.Get Started with Amazon Ads Today
Are Amazon Ads Right for You?
For e-commerce businesses, selling your products on Amazon is one of the most effective ways to reach users who are ready to buy. As more consumers turn to the internet to find the products they want at the best price possible, Amazon is almost always their first destination. Let’s take a look at a few stats regarding Amazon advertising:
What is Amazon PPC?
Amazon PPC is an advertising model that only charges advertisers a fee when a user clicks on their ads. Advertisers have the option to select which products they want to advertise, assign specific keywords, and enter a max CPC amount.
How does Amazon advertising works
Similar to Google Shopping ads, Amazon Sponsored Product ads show in the search results page of Amazon based on the user’s search queries. When a user goes to Amazon and types in a keyword, advertisers have the potential to display their product to active shoppers ready to buy. If a user clicks on your ad, you are then charged for that click.
Where will my ads show?
Ads can appear in various placements across Amazon. With Sponsored Products, your ads show above organic search results, as well as on product detail pages. Sponsored Brands show above Sponsored Products and organic search results.
How much does it cost?
Sponsored Products & Sponsored Brands are cost-per-click ads, meaning you only pay when someone clicks your ad. Amazon allows advertisers to choose how much they want to spend for a click, and choose a budget that fits them. Advertisers can change their budgets and pause their campaigns at any time.
Types of Campaigns
Unlike your average digital marketing agency, our main focus is driving conversions! This will lead to more form fills, phone calls, sales, and email subscribers. We achieve this by matching the ads we create with custom branded landing pages that convert, provide seamless user experience, and stay ahead of the competition. Check out our work here.
Sponsored Products are ads for individual product listings on Amazon. They appear on search results pages and product detail pages, helping drive sales and product visibility.
Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products, these ads appear in search results.
Stores are custom multipage shopping destinations for individual brands that let you showcase your brand story and product offerings. They require no website experience to use.
What You’ll Receive
Our main focus typically centers on driving conversions. With Amazon ads, this is typically defined as an online purchase, though it can extend to form fills, phone calls, or email subscribers. We achieve this by matching the ads we create with custom branded landing pages that convert, provide a seamless user experience, and outclass the competition.
Arrange an initial meeting with you to better understand your business and what you want to accomplish.
Determine which products are retail-ready and craft a search marketing plan that targets users based on keywords relevant to your business and products.
Set up campaigns including ad creation, campaigns/ad groups, keyword targeting, and goal tracking.
Push play on your campaigns.
Perform ongoing A/B testing and optimizations. Each day of the week a dedicated specialist will be focusing on certain aspects of your campaign to increase performance over time.
Amazon Ads Package
Amazon Ads Account Creation/Migration
Creating Amazon Ads account from scratch or migrating over an existing account and ensuring it was properly created
We will evaluate the products being sold on Amazon and determine which ones are retail ready and which ones are not. For products that are not retail ready we will determine what changes need to be made in order for them to be retail ready
Create and test goals to ensure they are properly working/tracking within Google Analytics & Amazon
Identifying keywords that will be used to drive results