Amarok

SEO – PPC – Content Marketing – Programmatic

Amarok is a multi-layered security solution. Much like an authentic guard dog, Amarok’s main goal is to protect clients assets, resources, and data using high-quality lines of defense. Serving various industries with valuable assets, their clientele ranges from rental companies and trucking companies to auto auctions and dismantlers. They relentlessly protect assets through their integrated layers of security using three Core Layers of deterrence:

Physical Fence – Solar-powered for continuous protection. Over time you will see your spending decrease from an energy consumption standpoint.
7,000 Volt Shock – Usually the most effective deterrent for obvious reasons, no one will touch it more than once!
Alarm System – Triggered when anyone attempts to scale or touch the fence and the business owner is immediately notified.

Goal.

Brand Awareness & Sales.

Amarok wants to stop crime before it happens. How can they best accomplish this you may ask? By spreading awareness! Amarok came to Youtech with different goals to achieve, one being to generate brand awareness. They needed help showing the industries they serve that electric fencing in itself is the solution! Another objective of theirs is driving leads to increase overall sales. We accomplish these goals using various marketing approaches.

Services.

Youtech developed a marketing strategy to optimize the number of people reached by Amarok and drive sales through Content Marketing,, SEO, PPC, Programmatic Advertising, and Premium Content.

Content Marketing.

We use content marketing as a strategy to stimulate interest, educate, and increase brand awareness for not just Amarok, but the security industry as a whole. Creating high-quality content allows us to explain the value and necessity of having an electric fencing solution like Amarok.

Aside from brand advocacy, content marketing assists in our SEO efforts and allows us to establish relevant information and keywords on their site. Crafting our own blogs, e-books, and website content allows us to place a higher focus on the structure of our writing and incorporating specific targeted keywords to magnify our SEO efforts.

Premium Content.

To enhance our marketing campaign, our content and design teams created infographics, ebooks, sales sheets, and videos for Amarok to use both internally and externally. Each piece of content created a robust marketing campaign and provided timeless assets for the company and its existing and future clients.

SEO

Our intentions with SEO are to manage Amarok’s online presence by ensuring their information is consistent, relevant, and trustworthy across the web. Our team invariably updates keywords based on commonly searched terms and builds domain authority by link building. Structured backlinking increases page authority and boosts our keyword ranking.

PPC & Programmatic Advertising

We devised a strategic campaign using display marketing and retargeting, as well as programmatic advertising to drive brand awareness and move users down the funnel. Display ads are like digital billboards on a website for a company that generates ample brand awareness. We have gained millions of impressions and seen a substantial amount of conversions come from these marketing strategies.

Analytics.

9,406,108

Impressions since 12.17.

170,465

Total Clicks.

255

Total Conversions.

445.32%

Traffic Growth.

1.81%

Click Through Rate.

5,812.66%

Increase in Referral Traffic.

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