A88CBD™
SEO — PPC — Social Media — Social Ads — Email Marketing
When The Alkaline Water Co. initially approached us here at Youtech, they needed help with the launch of their CBD brand, A88CBD™. With plenty of CBD marketing experience, we were able to create a robust marketing strategy for A88CBD™. From email marketing sequences to monthly ads and fresh web designs, A88CBD™ became an industry-leading CBD company at the forefront of innovation.
Goal.
Bring attention to A88CBD™’s high-quality, innovative line of products.
A88CBD™ creates CBD products that have the highest quality of plant-based ingredients. They’re created for everyday wellness, for everybody. So we wanted everybody to know about these products—all while helping A88CBD™ up their revenue, get a cohesive brand image across channels, and increase traffic.
The Plan.
A88CBD™ had big dreams—and we wanted to help make them a reality. To take them from a nascent CBD business to an industry leader, we decided to push a plan that reeled in aspects of e-commerce, social media, influencer marketing, ads, and more. Here’s how we led our marketing strategy:
SEO.
Each month, we wrote creative blog articles that were relevant, engaging, and useful to the people we were trying to reach. In addition, we performed keyword optimization and added carefully crafted CTAs for that final push to conversion.
Web Design.
We designed their website from scratch, pulling some colors from their parent company, Alkaline88®, to promote cohesiveness while still portraying A88CBD™ as a new, distinct company. Modern iconography, professional creative assets, clear CTAs, and informational blurbs blended together to create a high-quality website for a high-quality company.
Email Marketing.
Email marketing is essential for an e-commerce business like A88CBD™. We implemented abandoned cart emails, a welcome series, and weekly emails that bring in hundreds of dollars in revenue.
Social Ads.
Just like blogs, we created thought-out ad campaigns to target consumers in all buyer journey stages.
Social Media.
Along with Social Media platform creation, A88CBD™ received custom influencer marketing services to establish a web presence for people to check out.
The Results.
115%
Increase in Organic Users YoY.
10.7k+
Followers on Instagram.
143%
Increase in Organic Conversion Rate.
24%
Increase in Email Conversion Rate.
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