There are over 400,000 plumbers in the United States.
With so many businesses offering the same services, chances are you have competitors in your area that you need to beat out.
Do you want to blow your competition out of the water? Are you looking to bring on new customers?
To grow, you need to let people know that your business exists and show them why you’re the place to call for their plumbing needs. So, how do you do that? Read on to learn our top marketing tips that you can start using today.
Tip #1: Focus on Branding
Branding your business is one of the essential things that you can do. When people see your logo on a company van, they should know who the logo belongs to.
If they hear your jingle on the radio, they should remember your business name.
∂ƒAll of your business cards, flyers, and other printed marketing should be cohesive in how they look and the language they use.
If people can recognize your brand quickly, you’re doing something right. Brand recognition builds trust, and trust leads to repeat customers and word-of-mouth referrals.
Branding is one of the marketing strategies that many small businesses put aside. Focusing on it can put you one step ahead of your competition.
Tip #2: Strategic Ad Placement
A marketing guide for plumbers isn’t complete without mentioning paid advertisements. But, unfortunately, many businesses are hesitant to pay for ads when they’re not sure they will reach their intended audience.
A straightforward way to target a group of people that might be interested in plumbing services is by targeting specific housing developments or neighborhoods in your service area.
You can do this by utilizing Google ads, Facebook ads, or one of the many other sites that have this option.
If crafting a unique ad and tracking its success seems like too much work for you to take on, consider hiring an agency to take care of this for you.
Tip #3: Design a Beautiful Site
One of the best marketing tools you have at your disposal is your website. If you don’t currently have a website, you miss out on a huge opportunity to gain new customers.
If you do have a website, but it runs slowly, is poorly designed, or hasn’t been updated in a long time, you’re still missing out on a prime opportunity.
Your website introduces people to your business, shows potential customers your services and how you stand out from the rest, and easily displays your contact information.
It can also be a great place to showcase reviews and introduce your employees.
Above all, your website proves that you exist and that you care enough about your business to put in the effort to establish a solid online presence.
Tip #4: Be Present on Social Media
Social media is constantly growing and evolving, but one thing that remains constant is that it’s one of the key places businesses connect with their customers.
To put social media marketing tips to use, you need to have accounts first!
When you sign up for each site, try to use the same username if possible so that people can easily search for you across platforms. Also, make sure that you post regularly and remain authentic so that people understand what your business is all about.
Different social media sites are beneficial for different reasons, so look into several different ones and think carefully about which one will help you connect with potential customers.
Tip #5: Position Yourself as an Expert
If people can recognize that you’re an expert in your field, they will feel more comfortable calling you when things go wrong in their homes.
No one wants to hire a plumber that doesn’t know what they’re doing or takes hours to fix a simple problem. Show people that you know what you’re doing and that you will assist them with their needs.
There are two simple ways to do this.
Start a Blog
Having a blog on your website that talks about plumbing is one way to showcase your expertise.
The topics that you could write about are endless, but here are a few examples:
- How to unclog drains
- How to know when it’s time to call a plumber
- Major plumbing fails you see in the field
- What to do when a plunger doesn’t get the job done
All of these topics are simple, but the average person probably won’t know this information. If you can show them that you do, their trust in you will grow.
Another easy way to show that you know your stuff is by recording yourself fixing things. You can record a series of simple “how-to” videos that will help people improve minor issues.
Doing this will establish yourself as an expert, but showing only simple, limited fixes will ensure that people still need to call you for the big problems or fixes that they tried and failed to make.
No matter what, in the end, you’re building trust and opening up the potential for new customers to flow in.
Plus, having videos on your site increases the likelihood that search engines will push your site to the top of search results!
Marketing Tips That Will Draw Clients Like a Magnet
This article brought out five practical marketing tips to help you grow your plumbing business, build trust with your customers, and increase your income.
Implementing each of these five suggestions is the best way to ensure success—but starting with just one and working your way through the list is better than not making use of any of these tips at all.
If you want to focus on marketing your plumbing business but don’t know where to start or would like to hand it off to someone else and focus on other things instead, please don’t hesitate to contact us today for more information.
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